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<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Thu, 11 Mar 2010 22:04:33 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>DaveSumter's Blog</title><link>http://davesumter.com/blog/</link><description></description><lastBuildDate>Sat, 06 Feb 2010 12:46:52 +0000</lastBuildDate><copyright></copyright><language>en-US</language><generator>Squarespace Site Server v5.9.2 (http://www.squarespace.com/)</generator><item><title>Becomming a blogger</title><category>blogging</category><category>blogging</category><dc:creator>Dave</dc:creator><pubDate>Sat, 06 Feb 2010 12:44:34 +0000</pubDate><link>http://davesumter.com/blog/2010/2/6/becomming-a-blogger.html</link><guid isPermaLink="false">369717:3975605:6581206</guid><description><![CDATA[<p>I thought this was quite useful. I'm not a very active blogger, but I know a lot of people out there that are looking to use blogs for their own online business. Some are even looking to become professional bloggers.</p>
<p>These guys have put together a series of <a href="http://davesumter.com/become">free video courses</a> covering various aspects of building a successful blog. There are about 10 free vids in total. Pretty cool. They've done this because it creates good awareness for their other training offers. But the free stuff is pretty good by itself.</p>
<p>Strangely enough, the reason I noticed this was because the presenter has a South African accent. Having one myself I thought I'd give them a punt..!</p>
<p>﻿<a href="http://davesumter.com/become">Here's the link</a></p>]]></description><wfw:commentRss>http://davesumter.com/blog/rss-comments-entry-6581206.xml</wfw:commentRss></item><item><title>Today I'm starting Webcandy</title><category>webcandy</category><category>webcandy</category><dc:creator>Dave</dc:creator><pubDate>Wed, 03 Feb 2010 14:03:24 +0000</pubDate><link>http://davesumter.com/blog/2010/2/3/today-im-starting-webcandy.html</link><guid isPermaLink="false">369717:3975605:6544538</guid><description><![CDATA[<p>Webcandy is a community for people that want to get the most out of the internet. It's a place where people will be able to share ideas and find opportunity.<br /><br />I'm doing it because I'm tired of all the crap that exists on the internet. I'm tired of the fact that the internet is filling up with spammers, cloners, and fraudsters quicker than it is with IP addresses. Opportunity does exists on the web, and it can be realized in a way that adds value to everyone. <br /><br />This community is all about creating cool stuff. It's about building real online businesses. It's about creating websites that people will love, and that will make you money. It's about building web brands and visitor loyalty.<br /><br />It's a little techie, a little marketing, a little design, and hopefully a lotta sales. If you're an internet entrepreneur (or want to be) and you want to create something online of real value, then join me. You can subscribe here for free.<br />﻿</p>]]></description><wfw:commentRss>http://davesumter.com/blog/rss-comments-entry-6544538.xml</wfw:commentRss></item><item><title>Terms of Service</title><category>ToS</category><dc:creator>Dave</dc:creator><pubDate>Tue, 10 Nov 2009 12:40:21 +0000</pubDate><link>http://davesumter.com/blog/2009/11/10/terms-of-service.html</link><guid isPermaLink="false">369717:3975605:5752346</guid><description><![CDATA[<p>I'm busy working on a site that will host and manage other website's terms of service and privacy statements. It obviously comes with a number of challenges, mostly legal, almost none technical. I'm interested to hear from any webmasters out there that are interested in this service..?</p>
<p>ToS is something us website owners seem to throw up the day we launch and then "hope to make better" as the months go by. Then we end up only updating it when specific cases of abuse occur on our sites. I'd really be willing to pay a few bucks to have someone else manage this for me each month. What kind of monthly pricing would be acceptable to others...?</p>]]></description><wfw:commentRss>http://davesumter.com/blog/rss-comments-entry-5752346.xml</wfw:commentRss></item><item><title>Satellite image mashup idea</title><category>satellite</category><category>startup idea</category><dc:creator>Dave</dc:creator><pubDate>Tue, 01 Sep 2009 08:58:38 +0000</pubDate><link>http://davesumter.com/blog/2009/9/1/satellite-image-mashup-idea.html</link><guid isPermaLink="false">369717:3975605:5052149</guid><description><![CDATA[<p><span class="full-image-inline ssNonEditable"><span><img src="http://davesumter.com/storage/post-images/satelliteimage.jpg?__SQUARESPACE_CACHEVERSION=1251795560028" alt="" /></span></span></p>
<p>I had an idea for a new startup website yesterday which I thought I would share here. I've got to many projects lined up to do it myself, so maybe the idea can be of use to someone else.<br /><br />Satellite images of the earth at night can convey a lot more information than one would expect. The light that radiates from built-up urban areas can show more than just the expansion of city lights, it can also indicate economic expansion, infrastructure build-out, and energy consumption around the world. This light information could be used as a good proxy for information not readily available from around the world.<br /><br />The idea is to build a website that would mashup night time satellite images with other information. Perhaps a multinational company could overlay their sales revenue data on a world-wide view of the globe. They could then analyse and see which markets they are underserving or missing completely. Light intensity increases in certain developing countries or cities could indicate economic expansion that they should be addressing.<br /><br />Of course the real power of a mash-up like this would be if the website could automatically interpret the annual change in light intensity and then relate this back to the information that it's being mashed up with.<br /><br />Other applications could be environmental organizations looking to track urban expansion, energy companies looking to track growing energy demands, or perhaps commodities traders looking for another piece of information around future inventory levels. I think the applications are endless.<br /><br />So, hope some clever person out there builds it. If you do, drop me a message and let me know about.</p>]]></description><wfw:commentRss>http://davesumter.com/blog/rss-comments-entry-5052149.xml</wfw:commentRss></item><item><title>This made me chuckle..</title><category>cisco</category><dc:creator>Dave</dc:creator><pubDate>Mon, 17 Aug 2009 20:56:37 +0000</pubDate><link>http://davesumter.com/blog/2009/8/17/this-made-me-chuckle.html</link><guid isPermaLink="false">369717:3975605:4927411</guid><description><![CDATA[<p><object width="515" height="320"><param name="bgcolor" value="#000000"></param><param name="allowScriptAccess" value="always"></param><param name="movie" value="http://content.ogilvy.edgesuite.net/guru/swf/player.swf?id=bc33bbc8c3b324860c8673936dfe0f54"></param><embed src="http://content.ogilvy.edgesuite.net/guru/swf/player.swf?id=bc33bbc8c3b324860c8673936dfe0f54" type="application/x-shockwave-flash" width="515" height="320" bgcolor="#000000" allowScriptAccess="always"></embed></object></p>
<p>You can make your own too..</p>]]></description><wfw:commentRss>http://davesumter.com/blog/rss-comments-entry-4927411.xml</wfw:commentRss></item><item><title>What should I call my new blog?</title><category>carrier</category><dc:creator>Dave</dc:creator><pubDate>Wed, 12 Aug 2009 09:13:08 +0000</pubDate><link>http://davesumter.com/blog/2009/8/12/what-should-i-call-my-new-blog.html</link><guid isPermaLink="false">369717:3975605:4881490</guid><description><![CDATA[<p>I'm starting a new blog today, as a sub-topic on my main blog here. I'm quite excited about it as it's directly related to what I've been doing the last ten years, namely Internet architecture. I've steered away from blogging about this in the past as it's not very mainstream and quite technical, so it has a small group of potentially interested readers. It's also what I spend 8 hours of every day thinking about, so I usually look to blog about other things in the evenings.<br /><br />But lately I've become more interested in creating some content in this field that can be "left behind" so to speak. I think it's an exciting time for the internet, and talking about what's going on underneath the surface is just as important as what's happenning on top.<br /><br />So the blog will be focused on evolving carrier architectures. It will be a discussion for internet engineers trying to understand where the infrastructure is going. It will be a fairly technical blog. Right now I'm trying to decide what to call it. Got any ideas? Here are a couple I'm throwing around, let me know what you think.<br /><br />The Carrier Frontier<br />Under The Surface<br />Tomorrow's Carrier<br />The Evolving Carrier<br />The Future Internet<br /><br /></p>]]></description><wfw:commentRss>http://davesumter.com/blog/rss-comments-entry-4881490.xml</wfw:commentRss></item><item><title>Building niche websites</title><category>google</category><category>niche</category><category>seo</category><dc:creator>Dave</dc:creator><pubDate>Mon, 10 Aug 2009 12:26:17 +0000</pubDate><link>http://davesumter.com/blog/2009/8/10/building-niche-websites.html</link><guid isPermaLink="false">369717:3975605:4861236</guid><description><![CDATA[<p>Over the last few weeks I've been investigating niche website opportunities. I wanted to determine if one can create a stable revenue stream by creating websites focused at niche markets. There's a lot of information out there at the moment and a whole bunch of services claiming expertise in this field. There are many gurus and sites pitching products that will help you build your online empire.<br /><br />As someone who is fairly technical and tends to lean towards more intricate projects that require some fun coding, I was mildly curious as to whether these non-technical content focused projects could be worthwhile. After a month or so of effort I want to share some of my findings:<br /><br /><strong>The Niche Play: </strong><br /><br />The basic principle of this play is to create a website that is focused at a particular niche. You determine the niche by doing keyword research to find a set of search terms that will attract traffic, while also not being overly competitive. Once you have the keywords you are going to target and you have the site up, you start a campaign of content creation and search engine optimization. What you are trying to do is get your site to rank in the top 5 results for the search keywords you're targeting. When you achieve this - which can take weeks or months - you then monetize the sites using Google adsense or something similar. You can also link up with affiliate programs and sell visitors onwards to these products. In my opinion it's essentially internet marketing 101.<br /><br /><strong>The Potential:</strong><br /><br />The potential really depends on how well you execute in each of the stages above. If you target poor keywords that don't attract enough volume, or don't convert to high value clicks then your earnings will be pretty dismal. If you don't conduct proper SEO then you won't rank high enough and long enough for the terms you're targeting.<br /><br />There are definitely skills you need to learn here to be truly successful, and it can take a while to master them. Although my projects are ranking well and are fairly well targeted they're not generating that much revenue. However, it will take a few months of maturing to get to peak levels. Some other internet marketers out there are able to generate a few hundred dollars from a good niche site. The potential is therefore relatively small, but larger if you're able to scale your operation and manage many successful sites. <br /><br />Very successful sites can grow into a few thousand dollars a month, but these are generally not the kind of sites you are going to be creating with this play. These elite sites required sustained effort in usually very competitive markets to maintain that kind of revenue stream.<br /><br /><strong>The Problem:</strong><br /><br />I see a couple of problems with this business model which makes me fear for its future:<br /><br />1) Search Rankings: The primary source of traffic for your sites is usually organic traffic from search results. Today it's still fairly easy to get a site ranked on the top page of Google. This will not always be the case however. The search engines are getting smarter and smarter at ranking relevant sites and penalizing low-value sites. Every week they optimize their search algorithms a little more. The net result is that in a few years time you are going to have make sure that your niche site stays very relevant, on topic, and constantly fresh to keep attracting organic traffic from the search engines.<br /><br />2) Content Creation: Following on from the point above, sites will have to constantly feature fresh content to stay ranked. This creates a problem for scaling your operation. The more time you have to devote to updating existing sites, the less you'll have for creating new ones. You can of course outsource many activities, but this will only increase your costs.<br /><br />3) Competition: More and more people are starting niche sites. Today you have to look for fairly long-tail keywords to find some uncontested space. This trend is only going to continue.<br /><br />4) Advert Infrastructure: In my opinion the share of revenue you get from ad networks is quite small. You usually have to generate a large quantity of clicks to generate adequate daily revenue.<br /><br /><strong>The New Play:</strong><br /><br />What all of this boils down to is that the niche play can work, but not necessarily in a very low-touch low-effort kind of way. Increasingly you are going to need to put more effort into maintaining a leadership position for your niche sites. Today low-touch can still work in certain uncontested niches, but that won't continue forever.<br /><br />The new play in my opinion is creating a niche site that you can maintain for a long time and that you can monetize in multiple ways. I think the basic elements of keyword research and niche selection are sound, and should always be followed, but then real value has to be provided by the site you actually create. Google is going to find ways of determining which sites add value to their visitors, and they will rank these sites higher. They already rank sites higher if they create fresh content.<br /><br />This might mean that you actually have to create fewer sites, and that you put more effort into content creation, visitor interaction, and revenue extraction. Just placing some Google ads on your site probably won't create the revenue stream you'll need.<br /><br />This therefore means that you need to add a step to your initial research phase. This step is to think of ways that your site will actually add value to your visitors over the long term. As well as ways that you'll hook your visitors to keep them coming back. And finally, you might want to create an actual "service" that can be monetized in some way so that you don't have to rely on third party ad infrastructure.<br /><br />As a final thought, I just want to say that this is my own opinion and no one else's. Just because I haven't been able to create large-scale revenue streams with basic niche websites doesn't mean it can't be done. I know it can be done, I just don't think it can be for much longer...<br /><br /></p>]]></description><wfw:commentRss>http://davesumter.com/blog/rss-comments-entry-4861236.xml</wfw:commentRss></item><item><title>Dave the Internet Entrepreneur</title><category>google</category><category>internet entrepreneur</category><dc:creator>Dave</dc:creator><pubDate>Tue, 04 Aug 2009 18:41:13 +0000</pubDate><link>http://davesumter.com/blog/2009/8/4/dave-the-internet-entrepreneur.html</link><guid isPermaLink="false">369717:3975605:4820915</guid><description><![CDATA[<p>Besides the fact that I can barely spell entrepreneur, I thought this was quite humorous. I was Googling "internet entrepreneur" the other day and came across my own site being listed in 12th position for the keyword. Curious as to why that was, I dug a little deeper and found that Google was listing a lot of back-links to my site from other internet entrepreneur blogs where I had posted comments. I thought this was rather strange as I thought blog comments were generally ignored when it came to rankings.</p>

<p>Oh well, before the mystery could continue much further I dropped firmly back down to 80th spot for keyword. So it must have just been an anomaly. Just as well, or I might have got a big head or something.. ;-)</p>]]></description><wfw:commentRss>http://davesumter.com/blog/rss-comments-entry-4820915.xml</wfw:commentRss></item><item><title>Clever Google</title><category>google</category><category>seo</category><dc:creator>Dave</dc:creator><pubDate>Sat, 01 Aug 2009 13:58:00 +0000</pubDate><link>http://davesumter.com/blog/2009/8/1/clever-google.html</link><guid isPermaLink="false">369717:3975605:4799728</guid><description><![CDATA[<p>Well, Google continues to prove to be very clever. The last few weeks have been SEO (Search Engine Optimization) month for me. I've been focused on optimizing the content on my pages as well as trying to improve backlinks to my main sites. <br /><br />It took a while but I started to see some good results. For those that haven't done so yet, don't underestimate the importance of optimizing title, description, h1, h2, and b tags in your pages. Also make sure to target your keywords correctly. Use Google's Keyword tool to find high volume keywords that will result in traffic, and then check out who is ranking for those keywords currently. If the competition is not too great for those keywords then consider targeting them. I won't give a detailed explanation of this here as there are some really good guides out there today on how to do it. I'd suggest <a href="http://thekeywordacademy.com/coaching/372.html">the Keyword Academy</a> to get the basics on how to do this. I signed up for their trial offer of $1 for the first month and got a wealth of info from their videos and guides. <br /><br />A word of caution though, it's VERY easy to over-optimize and to build backlinks too aggressively. I've just experienced this now, which is what this post is really about. I managed to get FastFollowers up to around 30th in Google for one of my targeted keywords, but then overnight I was penalized back down to 70th, and have gradually been sliding 1 or 2 places every day since then. I think I know where I went wrong on that site and I'm doing a few things which will hopefully fix the ranking over time.<br /><br />The key thing I've figured out is that SEO is something you have to do if you're serious about pulling organic traffic from the search engines, but it has to be done very cautiously so as not to get penalized. I have some other sites climbing the rankings quite nicely, where I'm using a less aggressive approach. You also have to build your SEO actions in straight from the start, before you've even written one line of code. Know exactly what your keywords are going to be, know how these are going to be built into an optimized html structure, and know not to use tables etc. It seems to be a discipline in itself, but after a few weeks it will make some sense. <br /><br />Oh, and the final most important belief I now have on the whole process is to never second-guess the search engines. What works today might not work tomorrow. They're getting better and better and detecting the games people play, so try and grow as organically as you can, don't push the envelope too much, and adjust when things don't work anymore.<br /><br /></p>]]></description><wfw:commentRss>http://davesumter.com/blog/rss-comments-entry-4799728.xml</wfw:commentRss></item><item><title>4 tips for integrating with twitter</title><category>twitter api fastfollowers</category><dc:creator>Dave</dc:creator><pubDate>Sun, 12 Jul 2009 18:19:20 +0000</pubDate><link>http://davesumter.com/blog/2009/7/12/4-tips-for-integrating-with-twitter.html</link><guid isPermaLink="false">369717:3975605:4599153</guid><description><![CDATA[<p>Over the last two weeks I've been blown-away by the take-up of my new site <a href="http://fastfollowers.com">FastFollowers.com</a>. I really didn't expect people to sign up as quickly as they did. It's reached the point where I've actually had to look seriously at scalability, SEO, and sustainable business models. What started out as a hobby project may actually turn into something more. The last few days has taught me a lot about twitter integration, to the point where I'll definitely do things differently in future. Luckily, I have managed to put out most of the fires, and am at a point where the site can scale comfortably now for the next few months. I want share a few thoughts here for anybody integrating with twitter. Do these from the start if you want to avoid headaches in the future:</p>
<p>Use OAuth...</p>
<p>This one almost shut me down in the first week. When I first started, I decided to use basic authentication. This is a perfectly legal way of doing things, but unfortunately has been abused a lot by hackers over recent months. The basic principle is that you ask the user to enter their twitter username and password and then you use this to authenticate them. It's in fact the same thing twitter does when querying your Google or Hotmail account on sign-up. The problem arises with what you then do with these details thereafter. Phishing sites take those details and use them maliciously. Legitimate sites will either not store the password at all, or will one-way encrypt them so that they cannot be compromised. I started out using basic authentication with one-way encryption, but it was clear this would not be viable going forward. Under risk of being shutdown, I completely rewrote the authentication to use OAuth. This is the preferred method by twitter. It means that you never take a users password, and you instead rely on keys and tokens. Bottom line, if you're creating a web app, use OAuth. Don't use basic auth. Twitter doesn't like it and they will shut you down.</p>
<p>Avoid API Limits...</p>
<p>This can bite you in a nasty way. The limits are real, and you will hit them if you're not careful. First prize is to try to develop in such a way that isn't subject to the limits. An example of this is using HTTP POST's instead of GET's. Creating follows or status updates via the API uses POSTs, and these won't run down your API limit. Running many queries for friend ID's will quickly deplete your limit. It's obviously not always possible to use the API in this way, but sometimes you can. Where you have to use the limits try and pass this on to the user. When you authenticate the user using OAuth you'll use the hourly limits assigned to their accounts, and not the one assigned to your server's IP address. Finally, cache as much as you can. I do one query when the user logs into my site and then update a SQL database with that information.</p>
<p>Allow exceptions...</p>
<p>I've realized it's better to handle a few exceptions rather than query twitter for every bit of information. Too much querying will add delay to your app and will deplete the API limit's. Rather implement in such a way that you allow the user to do a few things that won't work, and then explain to them why it didn't work afterwards. An example here is probably the best way to explain this. Let's say you don't want a user to follow a person they're already following. You could query the API first to see who they're following, and then prevent them from following them. Alternatively, you could allow them to follow anyone, and then just present a friendly error message when they try re-follow someone. The later does far less querying and is just as resilient, and more scalable.</p>
<p>Single log-in...</p>
<p>You'll save yourself a lot of hassle if you just use twitter to authenticate your users. Don't create a separate username and password on your own site. Use OAuth, and then based on the twitter ID you get for that user, create or log the user into your site. The alternative is much confusion from users when they change their twitter username or password. They get out of sync with your site's login details, and they end up doing password recoveries. You'll also convert more sign-ups with the simplified registration process. It's too late for me to change to this model, but next time this will be the way I go.</p>]]></description><wfw:commentRss>http://davesumter.com/blog/rss-comments-entry-4599153.xml</wfw:commentRss></item></channel></rss>